corp-iu-news-awareness-2.15.22-jamesorsinitestimonial

Hey ,

The Sasha Group, founded by entrepreneur Gary Vaynerchuk, is a marketing and consulting firm dedicated to helping businesses grow. James Orsini, President of The Sasha Group, reflects on the company, their goals for 2021, and how they rocked their year with the help of a Handel Method teaching: taglines! So what are taglines? Every person, every relationship, every area, and constituency in your life can be summed up in a one-liner.If you have an opinion, you have a tagline.And your life is going as well as your currrent taglines. That’s why it’s so important to write taglines with intention. For businesses, taglines can serve as a roadmap for what’s to come, a guide to help you stay aligned in your goals and keep a company on course.As the Sasha Group worked to grow in 2021, they created taglines for each division. Check out their taglines to see how they help you account for your year as you look back on what your company achieved. At The Sasha Group, we have a tradition of reflecting on our year of accomplishment. As we end our third year of operation, I want to look back on our roadmap to grow revenue by 25% and employees by 33% in the year ended 2021. An important part of our plan was working with an outside coaching consultant, and recognizing Sasha is a consultancy rooted in advertising.We recognized that taglines play an important part in what we do.In fact, most things in life can be summed up in a one-liner.As we do with our clients, we view these taglines through the physical, emotional, and spiritual realms.It starts at the top, and we needed an overall North Star tagline for The Sasha Group.The Sasha Group tagline for 2021 is “The Heart of VaynerX.” We focused on the heart in our logo, and see ourselves as Consultancy meets Agency, Strategy Meets Execution, and Smart meets Heart. That’s how we service more than 50 clients per quarter. That’s how we keep a voluntary turnover rate at less than half of the industry average.From the physical perspective, we are more than marketing solutions – from the emotional perspective we lead as one. From the spiritual perspective, we believe “we got this.”We then asked each geographic region and each discipline leader to develop a driving tagline for 2021 to help us reach our goals, according to our North Star tagline above. Here's what they came up with...

TRUEly Yours,Beth Handel